Since the opening of the national market in September, the custom furniture of the Liwei family has experienced explosive growth. In November alone, Liwei's customers were from Nanjing in the east, Yantai in Shandong, Qingdao, and Zhengzhou in Henan; to Hengyang, Xiangtan, Guangzhou, Shenzhen, Nanning, Guangxi, Liuzhou and Guiyang in the south; Chengdu and Mianyang in the west. Chongqing, Xinjiang, Xinjiang; and then to the north of Beijing, Hebei, Shanxi Linyi, Liaoning Dalian, Harbin, Heilongjiang Daqing and other cities, the Liwei home market is booming. Liwei's impressive achievements have broken the impossibility of online shopping for large pieces of furniture and opened up a new era of big furniture online shopping.
The high-end price of materials is the key to success
Although the trend of home shopping online has been in full swing in recent years, it is still unbelievable that large pieces of furniture can be sold so far. To this end, the author specially consulted the relevant person in charge of Liwei's family. He said that when we conducted an after-sales return visit to Mr. Zou of Daqing, Heilongjiang, he told us: "There are many custom-made furniture brands in the market, and designers of various brands are also very good. Professional, but the real ability to do the materials, quality, technology, distribution and installation can make us satisfied with the brand is not much, such a screening, the only remaining only some well-known big brands, but their price is let us The price of furniture of Liwei's furniture is really high. The materials of furniture, such as EGGER board, Lushuihe plate, Hettich hardware, Saikalong quartz stone, etc. are all high-end brands that can be found online, and both There are formal authorizations, so we also dare to buy large pieces of furniture such as cabinets and wardrobes. However, the most important thing is that the price of such large-sized furniture is very close to the people, so it is impossible to refuse."
Grounded gas furniture design is more user-friendly
According to the senior designer of Liwei, the furniture products should occupy the local advantage and expand the market share. They must consider the product size, the life style and taste of the Chinese people. China has a vast territory, and the climate and consumption habits of different regions are different. From the regional market to the national market, and from regional brands to national brands, it is necessary to ensure that furniture products are suitable for the lifestyles of consumers in different regions. Before the opening of the national market, Liwei's family specially conducted a large-scale market research on the market demand of various regions, including the lifestyle tastes, lifestyles, consumption concepts, furniture design trends and housing conditions of consumers in various regions. According to the design of the furniture of users in different regions, it is appropriate to give consideration to local conditions. This kind of furniture design is more grounded, and it is placed at home. It is in harmony with the surrounding environment, and it can be overwhelmed by people.
Strong service to support the purchase of furniture in different places "not injured"
The large-scale "touching the net" of household products has made people who are used to online shopping life see the hope of "saving things." However, the logistics problems after the purchase of different places are gradually revealed, and some merchants only sell and do not provide after-sales service, so that consumers are "very hurt" for online shopping furniture.
At this point, Liwei's strong after-sales service system demonstrates its unique advantages. In terms of service, Liwei has practiced the core service concept of â€œgood customer service image, good design, good brand, good customer relationshipâ€, and pays attention to each customer in a timely and all-round way with the most professional personnel. Service needs, and by providing a wide range of comprehensive and fast services, customers experience the ubiquitous satisfaction and trustworthy feelings. Liwei has a reasonable division of departments. Liwei has a special sales department, promotion department, professional furniture design team, installation and distribution department and return visit department. All departments and positions have their own functions and perfect docking. In which link there is a problem, the relevant responsible person will find out the problem in the first time to solve it. At the same time, the Liwei family also has a strong Weibo marketing team. When consumers make suggestions and questions on Weibo, Liwei's family will have relevant microblog maintenance personnel to deal with them in a timely manner, and strive to solve the consumer's problems in the first time. In the distribution and installation, Liweijia is self-built logistics to achieve the perfect distribution of â€œlast mileâ€. Most cities in the country can enjoy full free on-site measurement and installation services, which makes consumers more worry-free. As a practitioner of furniture e-commerce, Liwei's home, with its strong service support, allows online shopping furniture to be â€œnot injuredâ€, and the whole process of care, so that consumers have no worries about online shopping.
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